Laura Ikeji is a Nigerian fashion blogger and entrepreneur. She is the founder of Hey! Laura, an online entertainment, fashion and lifestyle blog. On 28 February 2018, she was covered by The Guardian Life Magazine a subsidiary of The Guardian newspaper. Where she discussed about her book "How To Make Money On Instagram". In June 2018 she was featured on Today's Woman Magazine well known as TW Magazine alongside the Nigerian actress Omoni Oboli.
In 2017 she was featured on Complete Sports on a list featuring entertainment celebrities related to former or active footballers. In May 2017, Nigerian hair brand BK Unique Hair Inc sign's Laura as brand ambassador alongside Rita Dominic. In January 2018, the online store and sponsor of Big Brother Naija season 2 and 3 "Payporte" signs Laura as brand ambassador. In July 2018, Gtex homes signs Laura as brand ambassador alongside Mercy Aigbe Gentry.
On 4 July 2018, launched her perfume fragrance Incomplete which was recorded sold out before the release date after she announce the pre-order sales.