PBR Insight

PBR Insight is a Lagos-based market research and data analytics firm specializing in the life sciences sector, particularly pharmaceuticals. Founded in 2020, the company provides cloud-based, real-world pharmacy sell-out data and advanced analytics to help clients navigate the complex African life sciences landscape. By leveraging local expertise and cutting-edge technology, PBR Insight delivers actionable insights that drive commercial success for pharmaceutical companies, healthcare organizations, and biotech firms. Its services include market analytics, prescription data analysis, and strategic consulting, tailored to the unique dynamics of African markets.

The company has built a reputation for its deep understanding of regional market trends and challenges, serving clients ranging from multinational corporations to local enterprises. PBR Insight’s data solutions are used for both commercial and non-commercial purposes, offering unparalleled visibility into consumer behavior and market opportunities. With a presence in Nigeria and Ghana, and plans to expand further across Sub-Saharan Africa, PBR Insight is positioned as a key player in empowering data-driven decisions in the life sciences industry. Its partnerships with organizations like Sanofi Nigeria-Ghana and Codix Pharma underscore its impact and reliability.

PBR Insight was established in 2020 by Tunde Fafunwa, Olusegun Okuneye, and Adebayo Adeyemo, who saw a critical need for reliable, real-time data in Africa’s life sciences sector. The founders, with extensive backgrounds in pharmaceuticals and market research, recognized that many companies struggled to make informed decisions due to fragmented and outdated data. Inspired to bridge this gap, they launched PBR Insight to provide granular, cloud-based sell-out data and analytics tailored to the African market. Their early work focused on Nigeria’s pharmaceutical industry, where they quickly gained traction by delivering insights that helped clients optimize their strategies.

Starting with a small team in Lagos, PBR Insight grew by forging strong relationships with local pharmacies and leveraging technology to collect and analyze real-world data. The founders’ commitment to understanding local market nuances, combined with their global perspective, set the company apart. Their vision was to create a platform that not only serves large corporations but also supports smaller players in making data-driven decisions, fostering growth across the continent’s life sciences ecosystem.

To empower life sciences organizations with precise, real-world data and insights to drive strategic growth and innovation in Africa.

To be the leading provider of market intelligence and analytics in Africa’s life sciences sector, transforming how businesses understand and succeed in dynamic markets.

• Integrity: Delivering accurate and reliable data to build trust with clients.
• Innovation: Pioneering advanced analytics to solve complex market challenges.
• Collaboration: Partnering with clients to tailor solutions that meet their unique needs.
• Impact: Driving measurable outcomes for businesses and healthcare in Africa.
• Excellence: Committing to the highest standards in data quality and service delivery.